1. Is a for-profit business (including for-profit social enterprises and co-operatives).
2. Is a registered or incorporated business.
3. Is a consumer-facing business.
4. Can be accessed by end-use consumers or provides in-person services to consumerssome text.
5. Businesses that are not considered consumer-facing are those that focus primarily on wholesale trade or sell only to other businesses. Businesses that engage in drop shipping or online reselling are also not considered consumer-facing.
6. Has at least one employee on payroll that is not the owner or a contractor (full time or part time, but for at least three months prior to application) or have had at least $30,000 in annual revenue in the most recent tax year.
7. Must commit to maintaining digital adoption strategy for six months after participation in the program.
8. Must consent to participating in follow-up surveys, sharing information with the Government of Canada (ISED and Statistics Canada), and having the name of the business published as a recipient of funding.
9. The following types of small businesses are ineligible: